BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter

BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter

BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.

Livingston, NJ (PRWEB) February 20, 2009 -- BurrellesLuce (http://www.burrellesluce.com/?cid=thl_PR_B27I843X) Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter (http://www.prsa-ncc.org/) of the Public Relations Society of America.

The panel theme is "Using Strategic Media Measurement to Showcase Your Success." The event will be held Wednesday, Feb. 25, from 8 a.m. to 10 a.m., at Navy Memorial, 701 Pennsylvania Avenue, NW, in Washington, D.C.

In describing the session, the chapter states that, more than at any previous time, PR professionals "need accurate and detailed media measurement to prove the value" of what they're delivering. The panelists will identify tools and strategies that practitioners can use "to showcase successes and strengths." They will focus on the following areas:

• Why measurement is vital to demonstrate media efforts

• Measurement fundamentals

• Measurement cost-effectiveness

• Monitoring and analyzing the impact of social media

• Using media measurement to demonstrate a PR professional's success to clients and internal audiences

Panelists will include (in alphabetical order):

• Johna Burke (http://www.burrellesluce.com/Bios/JBurke.php?cid=thl_PR_B27I843X), vice president, BurrellesLuce

• Barbara Coons, vice president, Strategy One

• Mike Carberry, president, CARMA International

• Katie Delahaye Paine, CEO, KD Paine & Associates

William N. Outlaw III, communications manager for the U.S. Department of Veterans Affairs, will serve as moderator.

Prior to joining BurrellesLuce in 2000, Burke was director of public relations and investor relations for U-Haul International. She is a member of PRSA, and is Southern Region chair of the International Association of Business Communicators. Additional details regarding the Feb. 25 breakfast meeting, which is sponsored by BurrellesLuce, can be obtained from the chapter at 703-691-8733 or on its website (www.prsa-ncc.org), which can also handle registration.

About BurrellesLuce

BurrellesLuce (http://www.burrellesluce.com/?cid=thl_PR_B27I843X)helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor (http://www.burrellesluce.com/imonitor/prmedia09), a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media. BurrellesLuce offers three levels of measurement: Essential, Impact, and Custom (http://www.burrellesluce.com/Media_Measurement/?cid=thl_PR_B27I843X).

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Contact Information Gail Nelson

BurrellesLuce

http://www.burrellesluce.com

973-251-3312

In Today's Economy, Women In The Workforce Link Cosmetic Chicago Plastic Surgery To Success

In Today's Economy, Women In The Workforce Link Cosmetic Chicago Plastic Surgery To Success

Faced with news of increasing layoffs, straining economic times, President Obama's economic stimulus package, and a belief that hiring is based on looks, millions of American women are looking at cosmetic plastic surgery procedures to give them a competitive edge in the workplace. In a recent telephone survey of 756 women between the ages of 18 and 64 compiled by the ASPS, many working women reveal cosmetic plastic surgery procedures are now one of the most important rungs on the success ladder.

Park Ridge, IL (PRWEB) February 20, 2009 -- Faced with news of increasing layoffs, straining economic times, President Obama's economic stimulus package, and a belief that hiring is based on looks, millions of American women are looking at cosmetic plastic surgery procedures to give them a competitive edge in the workplace. In a recent telephone survey of 756 women between the ages of 18 and 64 compiled by the ASPS, many working women reveal cosmetic plastic surgery procedures are now one of the most important rungs on the success ladder.

"Successful women in the workplace want to look as good as they feel", says Dr. Sam Speron, Chicago plastic surgery expert and consumer advocate. "Time has given them knowledge and experience in their respective fields. However, father time can also take away their youthful sparkle. When you look good, you feel confident. Women in the workforce want to maintain a competitive edge. Nearly 15 million U.S. working women are considering cosmetic plastic surgery according to the ASPS. No one is more qualified than ASPS and ASAPS Member Surgeons to perform the full range of cosmetic surgical procedures."

Some interesting study results about cosmetic plastic surgery:

•    13% (more than 1 out of 10 of the 115 million working-age women surveyed) say they would consider having a cosmetic medical procedure specifically to make them more confident and more competitive in the job market.

•    An astounding 3% (nearly 3.5 million working women) say they have already had a cosmetic surgery procedure to increase their perceived value in the workplace.

•    73% (almost three out of four or 84 million working women) believe, particularly in these challenging economic times, that appearance and youthful looks play a significant part in getting hired, getting a promotion, or getting new clients.

•    80% (four out of five or 92 million working women) think having cosmetic surgical procedures can boost a person's confidence.

Dr Speron says you can still save money in today's economy by having non-invasive procedures, but you should never swap quality care for cost. ASPS and ASAPS Member Surgeons put safety and outcome satisfaction first. Consumers looking to cut costs during the economic downturn cannot afford to cut corners on quality of care

Dr. Speron is the founder and medical director of the Park Ridge Center for Plastic Surgery. He is board certified with the American Board of Plastic Surgery and an active member of both the American Society of Plastic Surgeons (ASPS) and American Society of Aesthetic Plastic Surgeons (ASAPS).

For more Chicago plastic surgery or Chicago cosmetic surgery information, please visit our web site at www.prplastic.com or www.drsperonplasticsurgery.com, call us at 847.696.9900 or email us at prplastic (at) yahoo.com .

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Contact Information SAM SPERON

Park Ridge Center for Plastic Surgery

http://www.prplastic.com

847.696.9900